You may be an early adopter of
mobile-friendly websites. But what it means to be
mobile friendly has changed a lot by 2020. If you
are having a website that size down to render on
mobile devices, that alone won't enough. You need to
make sure that the users are satisfied with the
experience they get through your mobile site.
Following criteria will define the
user experience. How long will it take for your
mobile site to get loaded? Users would prefer to
have it below 5sec. Is the navigation user friendly?
If users can find what they are looking for within
seconds that means there are complications with your
navigation. Simplified content and clear call to
actions must be there. Has is optimised for mobile
SEO? If answers to these questions are all positive,
then yes you have a mobile responsive website and it
serves its purpose.
Then the next question is the
choice between a mobile responsive website and a
mobile app. Most of the companies nowadays are going
for a mobile-first strategy when going online. To
decide if you need a mobile site or an App, you need
to understand what additional features that the
mobile app can provide. How much interaction you
have with your customers online and if it's
affordable to have a mobile app. Usually, a mobile
app helps you to interact with the clients easier
and engaging design can have a real impact on your
bottom line. Apps are faster than mobile sites. They
can be used even offline. You get the luxury to
offer personalised and targeted content to each
user. Apps allow access to in build features of the
device such as GPS, camera, microphone, memory and
control over these features allow you to offer a
better user experience.
Push notifications help to
communicate with your users in a regular manner and
this can be helped to sell more and earn loyalty.
Apps are clearly more advance than
responsive websites and you have to consider what
can bring you success.